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Venkat Ramasubban

Co-Founder & Managing Partner

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Innovate by adopting productized services and AI for business excellence 

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Venkat Ramasubban

Co-Founder & Managing Partner

Over the past two decades, CIOs have navigated through seismic shifts—from monolithic applications to ERP and CRM systems, and now to cutting-edge SaaS platforms. Each evolution required them to not only adapt but to lead, ensuring these technological advancements didn’t just align with business goals but actively fueled growth and met escalating customer demands.  


In a landscape where technology led transformation is no longer a choice but a necessity, the role of the CIO has shifted from merely managing IT infrastructure to becoming a pivotal driver of strategic growth.  


Today, as enterprises face the complexities of the AI-driven era, CIOs are confronted with the challenge of leveraging technology to drive not just efficiency, but innovation. The solution? Productized Services. This paradigm shift offers pre-packaged, outcome-oriented solutions, simplifying the alignment of technology initiatives with business objectives. By focusing on clear scopes, defined budgets, and persona-specific needs, CIOs can streamline operations, enhance agility, and achieve targeted, impactful outcomes that propel their organizations forward.  


Here are several ways in which this shift is reshaping CIO’s function: 

Cross-functional collaboration: Productized Services enhance collaboration by bringing together diverse teams with complementary skills in a POD model. AI in this model breaks down silos and boosts departmental collaboration, helping organizations use collective knowledge to tackle complex challenges. For example, in marketing campaign management, a Productized Service fosters collaboration across departments within a POD model and AI is used to analyze data and automate tasks. 


Measurable outcomes and accountability: Productized Services use clear outcomes and metrics to show technology value to the business. AI supports this by collecting and analyzing feedback to drive continuous improvement, ensuring IT initiatives align with business goals and enhancing overall accountability. 

 
Streamlined service delivery: Productized Service packages IT solutions into standardized units, making them easier to deploy. AI enhances this by automating provisioning, predicting resource needs, and streamlining workflows, thus improving efficiency and reducing complexity. 

In essence, combining Productized Services with AI enables CIOs to deliver more tailored, agile, and impactful solutions. By moving from a one-size-fits-all model to a personalized approach, they can better align technology with business objectives, driving sustained growth and competitive advantage in a dynamic landscape.

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